His education is in forensic science where he fostered his passion for science. Soon after leaving University he joined National Milk Records in the UK where he spent five years working closely with veterinarians and farmers, this is where his love for the industry was born. He then spent over a decade at IDEXX Laboratories, managing one of the largest European accounts. There, he honed his skills in strategic account management and building strong client relationships. 

Connecting is the key 

Work processes differ across the globe, and there is much we can learn from these differences. “My role is to connect countries and processes. It’s essential to understand how our clients operate so we can develop standards together that help them get the most out of our products,” Chris explains. With his strategic perspective and broad approach, he translates valuable insights into concrete solutions. This not only supports product development but also helps businesses grow and prepare for the future.

Tailored support for growth 

Chris is looking forward to supporting both NIFA and our clients. “I enjoy helping customers achieve their goals by providing solutions tailored to their unique needs,” he explains. To do so, he will work on-site, getting to know clients better and collaborating on innovative solutions. “By truly immersing myself in our clients’ businesses, I gain an understanding of their workflows, pain points, and concerns. This enables us to co-create products and services that drive growth and innovation.”

In addition to offering strategic advice, Chris is happy to assist with day-to-day challenges. “That practical support is just as important,” he emphasizes.

Innovation with a long-term vision 

Chris looks beyond today’s challenges, concentrating on what businesses will need five years from now. Whether working with genetics organizations or international agricultural projects, Chris will look to co-create solutions that add real value and contribute to sustainable growth. 

Curious about what Chris can do for your business?

Feel free to reach out via our contact form. We’d be happy to explore how Chris can help you achieve your goals!